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SMEs to address the current plastic crisis, while fostering efficient resource usage,
innovation and their businesses competitiveness. The module is divided in three
units: unit I provides background information on plastic, its features and wide-

ranging applications, explaining how its pervasive use has turned into a global
environmental challenge; unit II analyses recent EU political instruments devised
to reduce plastic waste and to improve its end-of-life management, uttering
that mobilising the private sector address to this challenge in a timely manner is
key to promote both a regenerative growth model and SMEs competitiveness;
finally, unit III highlights the responsibility of SMEs in environmental protection,
first and foremost by reducing the amount of plastic waste produced and
discarded, resorting to eco-design, green purchasing and sustainable
packaging. It also tackles eco-friendly plastic waste management practices,
while underlining that start uppers must mobilise and think out of the box to

overcome this global challenge.

AUTHORS:

Mindshift Talent Advisory Lda (Mindshift):
• Isabel Nunes
• Célia Tavares

The European Commission's support for the production of this publication does not constitute an
endorsement of the contents, which reflect the views only of the authors, and the Commission cannot
be held responsible for any use which may be made of the information contained therein.