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Nowadays, it is very common to hear about sustainable businesses. In most cases, this comes from start-ups that try to follow environmental policies so that their work activities have less impact on the planet. However, every company can transform itself ecologically and it is time to do so not only for the sake of the planet but also for the profitability of the organisation itself. This is essential if it is to endure over time. Here are some ideas on why sustainability and circularity pay off for companies:
- Sustainability is the survival of the organisation over time.
- Sustainability is differentiation, competitive advantage over competitors.
- Sustainability is efficiency in terms of resources (saving energy, water, materials, etc.) and, therefore, in the profit and loss account.
- Sustainability is a connection with the consumer, improving brand reputation and achieving greater customer loyalty.
- Sustainability is competitiveness and backward demand in the supply chain.
- Sustainability is leadership, becoming more popular and in turn attracting and retaining the best people.
In addition to these reasons, it is important to remind companies that they are not institutions outside of society. On the contrary, they are organisations that can bring about change, transform, innovate and renew social and environmental dynamics. Wouldn’t you be willing to join this change? What would you do to improve the world? Remember, the future is created by what you do today, not tomorrow.